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official blog of EchoMerx Corp

Find an email tool that best fits your business

Saturday, 30 August 2008 13:05 by Admin
Email tools are abundant and nowadays everybody seems to be retrofitted with a gigantic mailbox that will probably never be filled up for a very long time. Expensive tools are not always the best tool for your business, even though it comes equipped with functions that in my opinion, you will probably never use. Let me use the scenario in which one person started the business and grows and eventually get married and then grow older and then have every family remember joining the team. As in each scenario, the email structure that started from a one-man band could be different from mom and pap, and a family-owned business.

In a one person team scenario, one guy wears the hat that says "I am the sales+marketing+operation+whatever". Even though a email structure can be set up to reflect each of the role that this single person is playing, but it's probably too complicated for that person to handle info@, sales@, marketing@, service@.....and he just say:” I’ll just use my private email: john.doe@yahoo.com". Fine, this is probably the best case for this scenario because at this stage of the game, Your business takes the form of that one-person's identity and building business upon that personal identity is a smart way to attract more customers.

Using a personal email to conduct business usually means several things:
1. I am in stealthy mode now and not ready to reveal my business identity yet.
2. I am a super neat person, business is business, personal is personal.
3. I want to add a personal touch to the communication.
4. My business just started and I haven’t had time to get the email personalized.

Regardless of what you want others to interpret, if you find using a private email address convenient, stick to it. Because you don't even know what's going to happen to your business, so spend less time worrying about the email structure and more time on the market! Hopefully your business grows and survives a couple of downturns and if you lucky enough, you will find your spouse and teamed up in the very business you started. Now "1+1=2"? right, Well at least not in the number of email boxes.

Now you have two-person team, and it may well equally divide the responsibility as marketing, sales, service and so on. The business has grown into maturity and you want to add some professional touch to your email system and now you ended up with many email boxes. Not only do you need to communicate from one but sometimes two boxes and on top of that, communicating each others on a variety of issues such as service, leads projects etc. Until now, this one-to-one relationship as it's in one-person stage just get multiplied not only by the amount of mail boxes but also in the amount of information transferred. Well, now you have your relatives want to join your business because they all see the different mailboxes you two have and think they are big now. "1+1+n="? You get the picture.

So how do you know your current email needs? Well, you don't know it. But your customers know. Adding email structure is all about dissecting the information to target customer and market. If you think creating different mailboxes will help you add values to customer service, better communication, then do it. If you have a genius way of managing the amount of emails in that one super box and still can keep up, stick to it. You see right here, the essence of creating email structure is not just to receive email and find a place to store them. Creating email structure has to, in the meantime, create value for your business in term of better customer service, campaign marketing or sales. If it were not for the reasons of adding values, the email structure is an overhead to maintain, upgrade and sustain.

To build a private label (own domain) email system requires knowledge of Domain name server, mail exchange and also knowledge on IMAP or POP3. And on top of this, controlling the spam would also be needed to keep the bad worms out your sensitive data. This is no easy task for small business let alone for entepreneurs completely out of the IT arena.

Before diving into the pool, you need to define your email needs for now, at least for now:
1. Ask yourself how important is the private label email to your customer. For a PR business that polish relations for others, you definitely will need that look and feel.
2. Assess how do you want to control spam. If you do post regularly at forum or SNS, you could well be worried about the amount of spam you will receive from that email box. Tips: get a dedicated email address for sign up and another email for conducting business
3. Do you need to send campaign emails out? if you do send out email in large volumn, it's wise to get a paid email marketing system like iContact, constant contact. Because you don't want to have your email address listed as spammer. Besides, there are new rules regarding how to send out mass email.
4. Web or desktop. Web email is very convenient but many desktop application that will still need email client to operate, i.e. endicia. In most cases, business will need both.
5. Define the flow requirements for customer service, sales, marketing and shipping. Usually you will just need this group inbox for small business. Ask how can the email information be routed or assigned among the best flow that benefits the customer and the teams. You may want to forward some inboxes to other to simply the flow.
6. Understand email system needs to grow with your business. One example we had after implementing our very own CRM system, we changed from Outlook to Thunderbird so we can better use the many open source plugins that lacks in Outlook
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Read my lips sellers, Customers are always right at eBay

Tuesday, 19 August 2008 09:44 by Admin

Just as ebay sellers thought their landlords has learned something from their past and will dig in to attract sellers, here comes the latest blow to that fantacy. eBay has upped their rating system to only allow seller to leave nothing but "positive" feedback to buyers. The new system, dubbed the ebay's way of saying "customer is always right", no longer allows sellers to leave negative or even neutral about buyers and the new policy, since implementation, has undoubtfuly created a tidal wave across all forums. The initial reaction? Of course sellers hate it.

Katie of verticalwebmedia.com has done a coverage of this new system and published on August issue of Internet Retailer magazine with related stories from ebay's third party developer, ChannelAdvisor:

As eBay tries to attract more buyers, it upsets sellers with new ratings system

With its growth slipping, eBay Inc. has been making changes to lure more buyers to eBay.com. In the process, however, it’s managed to upset many of its sellers. And those sellers are speaking out on blogs, forums and other social communities telling tales of how the changes have hurt their businesses.

The debate focuses on eBay’s new seller ratings including modifications to its customer feedback system, which no longer allows sellers to leave negative or neutral feedback about buyers—only positive. Merchants say the policy leaves them vulnerable to crooked consumers who can make unfair demands—such as a shipping refund or partial refund after the sale—and threaten to leave a negative rating if merchants don’t comply.

Merchants also think the policy change to count a neutral rating by a buyer as a negative when calculating the seller’s positive feedback rating is unfair.

Those and other changes worry Erik R. Faraldo, co-owner of cell phone accessory store Wireless Unlimited with sales of about $60,000 a month. His eBay feedback rating fell from 99.9% to a 99.2% with the “neutral as a negative” change, he says.

Many of eBay’s relatively small sellers are also concerned about the company’s apparent shift toward more fixed-price sales by large retailers such as Buy.com, which is doing about $3 million in sales a month on eBay after starting to list about 500,000 items on eBay.com earlier this year, according to Scot Wingo, CEO of ChannelAdvisor Corp, a company that offers services to help retailers sell through eBay and other e-marketplaces. The ability of large merchants to afford services like free shipping can make them show up higher in eBay’s new site search feature.

While it’s clear merchants aren’t happy, both eBay and others who work closely with the world’s largest marketplace say increased focus on buyers is necessary to fuel growth. Gross merchandise sales, the total value of goods sold on eBay, grew 13% in 2007 over 2006, down from year-earlier growth of 19%. Moreover, its fastest growth was in overseas markets.

“If you look back five years, eBay grew so rapidly that it took its eye off its core U.S. market,” says Wingo. “They bought PayPal and Skype but didn’t keep their core marketplace up to date with what happened in the rest of e-commerce. It’s all about the customer experience in 2008. There have been more changes in the last three months on eBay than in the last four years. And there are more changes to come.”         --------- Internet Retailer, August Issue

 

 

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Discount Coupons - Whereboutiqueshop.com

Tuesday, 19 August 2008 08:24 by Admin

Following are our currently active Whereboutiqueshop.com wholesale coupon codes that are available for your use. Please note that you can only use one coupon on an order, so if you are eligible for more than one coupon, select the one that offers you the largest discount.


Coupon Codes

09/30 11:59 PM
Code Description Expires
ele
10% off 15911 (sitting elephant trinket box)
09/30 11:59 PM

mon

20% off 15555 (Bejeweled Monkey Trinket Box Pen Holder)

09/30 11:59 PM

bow

50% off 07037 (Silver Chandelier necklace Crystals)

09/30 11:59 PM

sap

20% off 05234 (Deep Blue Satin Purse Pearl Handle Inside Mirror Included)

09/30 11:59 PM

pho

10% off 15821 (Tropical Fish Photo Card Holder Jeweled Red)

09/30 11:59 PM

 

Guidelines for using coupons

  • To receive the discount, you MUST type the Code into the Coupon or Promotional Code box of the shopping cart. Discount can not be applied if not entered at time order is placed.
  • Coupons that are marked N/A do not require a code to be entered.
  • There is a limit of one coupon per order, simply choose the coupon that benefits you most.
  • Coupons can not be applied retroactively to any previously placed orders.
  • If you use a code for which you do not meet the requirements (such as first when it is not your first order), we will adjust your order accordingly.
  • Code applicable only at our wholesale site: www.whereboutiqueshop.com. See separate code under retail site: www.merx2go.com.
  • Must be a registered reseller to use coupon.

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Discount Coupons - Merx2go.com

Tuesday, 19 August 2008 07:45 by Admin
 
 
 
SAVE 10% 10%
Item#: 10034
On the purchase of
Victorian Bracelet Four Row Beaded Green
CODE:mx10034
 
SAVE 10% 10%
Item#: 06051
On the purchase of
Multi Color Beads Earrings
CODE:mx06051
 
 
SAVE 10% 10%
Item#: 06054
On the purchase of
Black Butterfly Dangle Long Earrings
CODE:mx06054
 
SAVE 10% 10%
Item#: 06049
On the purchase of
Pink Art Deco Long Earrings
CODE:mx06049
 
 
SAVE 10% 10%
Item#: 06028
On the purchase of
Victorian Earrings Pearls Pink
CODE:mx06028
 
SAVE 10% 10%
Item#: 14116-05
On the purchase of
Satin Jewelry Stand 15 Inches Burgundy Dress Form
CODE:mx14116
 
 
SAVE 10% 10%
Item#: 17040
On the purchase of
Patriotic Heart Keepsake Box Bejeweled
CODE:mx17040
 
SAVE 10% 10%
Item#: 17041
On the purchase of
African Elephant Trinket Box Bejeweled
CODE:mx17041
 
 
SAVE 10% 10%
Item#: 15910
On the purchase of
Golf Bag Photo Card Holder Enameled Silver
CODE: mx15910
 
SAVE 10% 10%
Item#: 20050
On the purchase of
Aromatherapy Black Teddy Bear
CODE: mx20050
 
 
SAVE 20% 20%
Item#: 12040
On the purchase of
Victorian Floral Brooch Citrine Crystals
CODE: mx12040
 
SAVE 20% 20%
Item#: 07094
On the purchase of
Victorian Necklace Floral Citrine Crystals
CODE: mx07094
 
 
SAVE 20% 20%
Item#: 15452
On the purchase of
Large Green Floral Faberge Egg Box
CODE: mx15452
 
SAVE 20% 20%
Item#: 15578
On the purchase of
Fleur De Lis Cross Jewelry Box Bejeweled
CODE: mx15578
 
 
SAVE 20% 20%
Item#: 15739
On the purchase of
Fish Trinket Box Bejeweled Whimsical Red
CODE: mx15739
 
SAVE 20% 20%
Item#: 15907
On the purchase of
Collectible Angelfish Box Bejeweled Blue
CODE: mx15907
 
 
SAVE 20% 20%
Item#: 15820
On the purchase of
Photo Card Holder Tropical Fish Coral Jeweled
CODE: mx15820
 
SAVE 20% 20%
Item#: 15821
On the purchase of
Tropical Fish Photo Card Holder Jeweled Red
CODE: mx15821
 
 
SAVE 20% 20%
Item#: 15821-01
On the purchase of
Tropical Fish Photo Card Holder Jeweled Turquoise Blue
CODE: mx1582101
 
SAVE 20% 20%
Item#: 15822
On the purchase of
Seahorse Photo Card Holder Jeweled Blue
CODE: mx15822
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Green Works #2: Material Exchange as in CALMAX

Thursday, 14 August 2008 05:38 by Admin

Starting business can be an exciting thing, especially when surrounded by like-minded entrepreneurs. In the business park that caters to our business, we have neighbors in wireless, computer parts, toys company and machine shops. Each business is different and along the line, produces different kinds of waste or shall I say, treasure? Many business practices the Japanese shop management of "5S" or Toyota's JIT. These continuous improvement methods are boosting worker efficiency and cutting down cycle time all along. Besides the management gain of these methods on shop floor, they also call for a swift judgement of material deposition, a judgment that sometimes produces a lot of waste. Just take a look of your neighborhood recycle dumpster, here is a shot from one in bayside. 

Just search your neighborhood recycle bin and find all sorts of industrial waste. Looks like somebody just had a bad tee

Luckily businesses in California have a free service called "The California Material Exchange" or "CALMAX". (CALMAX) is a free service provided by the California Integrated Waste Management Board (CIWMB). The program's goal is to help businesses, industry, residents, and others locate markets for usable materials that would otherwise be discarded. According to the CIWMB, "the concept behind CALMAX is simple: materials discarded by one business can be a resource for another business". In another word, Calmax works the way much like Craigslist, where businesses publish want and available ad, except for the ad only for recyclable materials.Their slogan says it all: CalMAX...a simple idea. "One business's trash is another business's treasure." Businesses, schools, and nonprofits can utilize CalMAX to search for available and wanted materials.

If your business like to start a recycle program, Calmax would be your first step to publish surplus or need information. One area that does need some attention since Calmax is a state-wide system, so be more geo-targetting as possible. You don't want to end up picking from places 50 miles away and spend money on gas. To put this in perspective, leave contact number, what you need (need specifics) or have, best time to call, and business location in your ads. Add a side note as to what you will do to these reusable materials can certainly help donors decide the fit.

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Green Works #1: Eliminate server, Gmail comes to rescue

Wednesday, 13 August 2008 18:18 by Admin

In a small business environment, email is absolutely the single most important thing of communicating with customers. So at the early stage of our IT infrastructure build-out, a reliable and also versatile email server is on everybody's top list. Our missionary search ended back then with an enterprise email solution that does exactly what we want it to do and even more. But we also ended up with two servers, one with a little more green foot print and the other, a power hog.

The setup of email server would require a hierarchy that closely mimic a large corporate setting which in turn require multiple server buildup to avoid conflict and achieve redundancy. The email server provided a web-based access page that everyone can use to check their email, be it at home or out to travel. To keep the server running so we can receive email 24/7, a separate UPS is also added to the duo and our email backed up tens of time in a day to prevent loss. With each server running single power supply, it's comsumption of electricity reached 300Watts/day. This setup worked very well in-house and everyone didn't seem to mind the noise and the bill. 

In 2004, Google announced the Gmail amid a flurry of rumors. Its powerful search function and mail capacity of gigs attract attentions, and this time from small businesses. What Gmail does for the small business is not unprecendent. Many webhosts before Gmail also offered some sorts of free web email system that were all so cumbersome to read and archive. Besides, even using the email client like Outlook via pop3 will worsen many problems if the mails were read from different access points. Often times, multiple mails are stored inside the Outlook or important emails deleted because of a different client setting. 

With IMAP and its upper hand in search, the emergence of Gmail has embarked a whole new territory for small business to offload their mail server onto Google's cloud computing, not only save time and money but conserving energy. Imagine the server that its sole task is to receive email is no longer needed and keeping email running and well backed up are pushed to Google, small business could efficiently manage their business using emails as the tool.

With its latest release of Google Apps, small business can even create their very own email identity complete with email boxes and alias like info, service etc. And can even use it to manage multiple email boxes that are not in the domain of gmail. 

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Put elephant in your hand, surprise!

Wednesday, 16 July 2008 18:52 by Admin
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Save additional 5% to 10% on our already low wholesale prices with Bulk Buy feature

Wednesday, 16 July 2008 18:11 by Admin

Save 5% to 10% off our already low wholesale prices with Bulk Buy feature. On our wholesale site Whereboutiqueshop.com, Bulk Buy feature is a great way to get additional saving off our already low wholesale pricing, especially when you need multiples of the same product. All products for Bulk Buy are labeled with our "Bulk Buy" sign either in product list view or product detail view page. All bulk buy starts at 6 pieces and all you need to do is when you add them into cart, change the quantity to at least 6. The unit price of the item will change (decrease) to reflect the extra saving you have. Not all products can be bought in bulk so please observe the "$" Wholesale bulk buy featurenext to our product in list or gallery view.

To use this great feature, find the products that are "Bulk Buy" at our wholesale website and start adding them to the shopping cart. In list view, you can immediately add multiple items to shopping cart while in gallery view, add each individual item and you can change the quantity later in shopping cart. 

 

get additional 5% - 10% off our already low wholesale prices with Bulk Buy feature
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Exploit your auction sales data with eBay Blackthorne

Saturday, 12 July 2008 06:21 by Admin
 
By Yang Sheng, Editor

Exploit your auction sales data with eBay Blackthorne

Two years ago, a friend told me she'd just paid roughly $500 a month to have her ebay store setup using then a leading auction management tool. Amidst her excitement of getting ready to run her one-of-kind shoe business online, I suggested to get the password from the vendor so she can unlock the database behind the tool. Months later, she told me she moved on to another vendor and had to restart from scratch to create all listing in the new system. Does this sound all too familiar? With eBay the only 500-lb guerrilla in auction market, vendors and strategic partners are all offering tools labeled to help sellers manage auction with features streamlining every corner of your auction business. Are sellers better off knowingly they are paying such a premium for some features that never use and still lack the basic necessity of transporting data?

I know this is going to be a tough sell among sellers that you will need this nifty eBay tool and the money you pay-$24.99/month is well worth it. eBay, for its auction business offers both desktop and web-based listing and sales management tools designed to meet the needs of medium to high volume sellers. For most small and seasonal sellers, these tool would probably be a over-kill of their money and time. There are many other free tools that you can use and still do an excellent job of managing your ebay hobby. But if you are a serious seller and want to do things right in the first place, then you need to seriously consider these paid tools or at least start the trial and see how it can fit into your business.

Managing eBay business is all about managing your data. Your data trail starts when you upload your products to create listing, your are actually feeding ebay data about the description, title, item no. of your products. In case of applying a template, the computer generate a html file with a whole bunch of tags embedded telling web browser what to display and in what format. What's more, with each order you receive, you are actually getting customer's information of billing, shipping and email so you can send the right order to the right buyer. The trail never ends with each relisting of successful or unsuccessful auction. In other word, when you are selling, your data would indefinitely explode and now you are facing the inevitable question of "What should I do with these data?", "How can I re-use them again and again?". All the answers to these questions lies in the listing tools you use and a little unknown term: database.

Wait a minute! Are you saying I have to use database to sell stuff on ebay? No, when you are using tool like "My eBay", the database already exists and stored inside eBay's server so you can reuse them again and again to relist or create a new listing. As a seasonal seller, you may not find this inconvenient at all because it does handle all your limited database well and may well exceed your expectation. The problem arises when the data grows and expand or simply you want to find ways to exploit this data beyond normal use of just listing. One example of this would be to find all top buyers from say Florida or Mississippi so you can drop them a thank you note. A simple query like this would be impossible to do inside My eBay, but with the right listing tool and a little understanding of database, the capability to exploit and query your database is literally limitless. In fact, the ability to query, store and transform your ebay data are the three most important factors that any volume seller should consider using listing tools with database attached. Many software vendor nowadays offer free listing tools to attract seller. But without offering a solid database at the backend and open up for you (owner) to exploit sales, customer, items, listing information, your ability to query the most important customer and sales information is inarguably hampered. And as your business grows, so does your data and the ways you want to exploit them.

eBay Blackthorne (formerly known as Seller Assistant Pro) is a desktop software that can expand your selling capabilities with a complete listing, tracking, and inventory management sales tool. One of the tool's greatest strength is it's Microsoft Access database sitting quietly at the backend. With this database, all your products, sales, customer, listing and shipping presets data are stored in various tables of this very database. With some knowledge of Access, user can query, bulk update, export information from the database. The other biggest advantage of using listing tool with database attached is the ability to carry your data to other listing platform and upload them at the click of the mouse. Say you want to branch out your business to overstock.com auction or yahoo auction, with the humongous job of moving or transferring your product data, it can be both troublesome and time consuming, especially if your current auction platform can't export information or does that but simply not in the right format. With a standard relationship database like Access, the task of moving your data won't be so daunting. You can export complete or portion of your data in *.csv or *.xls format and import them back to the new platform and you will be wasting no time to get the new auction up and running on the new platform.

In case you wonder what the other advantages of having a database, Here are some of the reports one can query and generate with Blackthorne Access database:

  • best sellers
  • Sales by customer
  • Sales by products
  • top buyers
  • Sales by geographic regions (country, state, city, zip code etc)
  • products with certain words in title or description
  • Customer list
  • Product list
  • Average selling price
  • Inventory label (with item# and title)
  • Sale, no-sale ratio
  • No-sale product list
  • Customized picking slip and packing list
  • printing of order info to forms
  • Batch printing of postage labels using XML

With each installation of Blackthorne Basic or Pro version of the software, a blank Access database is added to its installed directory. When you start creating items, applying template or receiving sales data, this Access database will capture all the transaction and faithfully store the information. The use of relationship database like Access and possibly in the future SQL server, opens up the door for volume sellers to coordinate daily tasks of picking products, printing postages and distribute them among team members. As the business grows, a solid data foundation like Access will certainly pave the way for merchant to have CRM capability in their IT structure and start to offer on-demand targeted data to customers. A eBay Blackthone database is the first step.

"Join other boutiques and find Handbags, Fashion Jewelry, Jewelry Holders, Trinket Boxes, Gifts for all occasions and buy more all at wholesale price from whereboutiqueshop.com"


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